Alumni Spotlight: Katie Hughes, Havas PR

Eller PDC Alumni Stories

Katie Hughes

By Katie Hughes ’13

As a recent graduate from the Eller College of Management with a BSBA in Marketing and a minor in Communications, the road to my career has started out as anything but typical. While working with Sarah Diaz putting together the 2013 Eller Career Showcase, I was put in contact with Marian Salzman, CEO at Havas PR. During my initial meeting with Salzman, over coffee at Starbucks on University Blvd, I was under the impression that I was essentially pitching to her to come to the Eller College and recruit students, like me, who are interested in public relations and the advertising field. As many of you marketing majors know, it’s difficult to find PR and Advertising firms at career fairs and I was on a mission to make it happen for Showcase 2013. Turns out, this meeting was a first round interview for the Havas Health Summer Internship Program.

Two weeks after graduation, I packed a suitcase, took a sublease in an over-priced apartment in Bushwick, and headed out to the big apple leaving my hometown of Tucson, Arizona behind. I would be withholding information if I didn’t mention the sting my ego took while all my friends and peers were talking about their full time offers, while I was taking yet another internship, but I was “going to New York City with the potential for a full time position” and that was enough, right?

Turns out, the answer was, yes.

One month in to my three month long internship I was offered the position as an Assistant Account Executive for Havas PR in our Consumer and Lifestyle department, starting immediately. Since making the transition I have been in a whirlwind of learning, networking, and skill building.

“Education is not filling a pail, but lighting a fire.” – William Butler Yeats

This could not be truer. Education and learning does not end upon graduation, it is just beginning. The most valuable lesson I learned in Eller was the value of work; working hard yes, of course, but also how to work smart – how to be persistent when you don’t get it right the first time and how to ask for assistance when you don’t get what to do. From monitoring my clients’ social media pages seeing what posts get the greatest interaction, to making stops at Conde Nast for desk side pitching, no two days are alike. I have had countless opportunities to improve my networking, communication, and marketing skills in a very short time. Havas PR is hands on and connected, and I could not have asked for a better way to kick off my post-graduate career.