Student Spotlight: Hayley Schwartz, Sirius XM Radio

Eller PDC Student Stories

Screen Shot 2014-06-17 at 7.08.49 PMHayley is working this summer as a Customer Relationship Marketing intern at Sirius XM Radio in New York, NY.

Tell us a little bit about how you landed the internship:

I applied to SiriusXM Radio through their online application. A couple months later I had a series of phone interviews, and received the offer for the internship right before school ended.

What is a typical day at your internship like?

My internship varies from day-to-day.  I specifically work with the Customer Relationship Marketing (CRM) team, who is responsible for subscriber loyalty and engagement. Other teams are responsible for branding, acquisition of new customers, getting lost users to resubscribe, and even reaching out to dealerships and car manufacturers; the marketing department is huge.

My job is to keep customers engaged and brand loyal by offering exclusive events and promotions. Subscribers are invited to events involving their favorite artists and celebrities through geo-demographic targeting and their inputed listening preferences.

Day-to-day, I  attend various meetings regarding topics such as planning subscriber events,  creating more engaging emails, and even data storage and management of subscriber contact information. Some days I will research different campaigns such as using video in email to increase effectiveness, and mock up emails with these more engaging tactics. I’ve used Excel to create pivot tables to learn how to analyze campaign effectiveness. I’ve even had to use my spanish minor to both e-mail and call subscribers that are primarily spanish-speaking. My job also involves planning and working the exclusive subscriber events.

What has been your favorite part about the internship so far?

My favorite part of my internship so far was working an event we had for 22 Jump Street. SiriusXM hosts events called “Town Halls” in which subscribers sit in the studio and ask celebrities various questions. This event featured Channing Tatum and Jonah Hill. At one point in the event, I was standing less than a foot away from Channing Tatum. Aside from seeing different celebrities, I really enjoy communicating with the different subscribers knowing I contributed to their unforgettable day.

What are some things you have learned?

Always smile. You never know who you will be in an elevator with, from a celebrity guest, to the CEO, it is always important to be professional and have a positive attitude. I’ve also learned marketing is a very broad major. There are many specific roles within marketing, and I am doing my best to shadow different departments to see which area I like the best.

How has Eller helped you prepare for your internship?

Eller has not only given me the soft skills necessary to communicate professionally to land my internship, but also the knowledge of how to work in a  team. SiriusXM is a large company, and teamwork is essential. Having first semester Eller set up in teams was very beneficial. Eller also has offered me the opportunity for club involvement that has enriched my college experience. Finally, Eller has helped me build my network to make friends that have given me the guidance necessary to get me to where I am today.

Everyone in the PDC was so helpful through the entire process whether it was editing my resume and cover letter, helping me prepare for phone interviews, or even finding housing after I got my internship. Eller offers amazing resources.