Student Spotlight: Shane Sprague, Comcast Sportsnet

Eller PDC Student Stories

IMG_20140528_160411_228Shane is marketing senior interning this summer as a marketing/ events intern at Comcast Sportsnet in San Francisco, CA.

Tell us a little bit about how you landed the internship:

I had a strong background in social media marketing and it did not hurt that my sister was a former employee.  In the interview I focused on relating every line on my resume back to the job description.

What do you like and dislike about your internship and the industry you work in?

Everyone I work with has the same passion for sports and there is a very relaxed feel around the office.  Most people are very personable and willing to share advice about the industry.  During first day I used my knowledge from BCOMM to complete a competitors analysis. Having this skillset made my first day so much easier. So far I have enjoyed learning about the latest trends in social media marketing, including Snapchat, Twitter and Instagram.  Game day events are very long and require more grunt work then actually learning, but it is all part of job.

What advice do you have for other interns?

Go above and beyond what is asked of you.  Take detailed notes of how to do administrative things because they expect you to know it fully after being told once or twice.  Don’t make them hold your hands every step of the way, many times you are finding projects for yourself to do on your own during the downtime in the office.