Eller’s Marketing 452 Integrated Marketing Communications class is working on a campaign for Credit Karma. For our Credit Karma campaign, we are currently competing against 20+ schools in a nationwide contest.
The goal is to raise awareness about credit scores to college student and have the most students sign up to check their credit scores using a campus specific URL (www.creditkarma.com/ua).
Information about credit in the U.S.
• 25% of consumers have errors on their credit reports that might affect their credit scores.
• 33% of Americans have never checked their credit report.
• According to Credit Karma data, the average U.S. consumer’s credit score is 633. A credit score of 720 is considered to be the threshold for a score that qualifies an individual for financial products with the best interest rates and benefits.
The more people who sign up to view their credit score using our specific URL (www.creditkarma.com/ua), the better it is for our campaign and your financial future. You can also search for our Facebook page: “Credit Karma at the University of Arizona,” and find the link there.
Beardown and check your score!