Student Spotlight: Hayley Schwartz, NBCUniversal

Eller PDC Coordinator Student Stories

Hayley Schwartz is a Marketing and Business Economics senior who interned with NBCUniversal this summer.

unnamedWhat was a typical day at your internship like?

I was a Marketing Research intern for Telemundo. My job was two-fold, pulling and analyzing data to create sales decks for the ad-sales team and using Nielsen overnight ratings to create reports to support the production team. Each day I would create a daily report for the news production team using the ratings from the previous nights newscast. Then, I would assist with any sales requests from account executives. I attended any internship program events and informational interviews I had scheduled for the day. In my spare time I worked on an extensive research project profiling the Telemundo viewer, analyzing ratings, and proposing an implementation plan to improve ratings.

What are some things you have learned?

I learned the importance of making the most of your internship experience. I went above and beyond to take advantage of office hours with recruiters, do informational interviews, and get to know others in my department and their functions. Although someones job might not be specifically related to what you want to do, all experience is good experience. An internship helps you learn what you want to do, but more importantly it shows you what you don’t want to do. Make friends with other interns, you can learn a lot from each other. Say yes to as may projects and opportunities as you can!

What advice do you have for other interns?

Go for it! So many students can be scared to apply for large companies, especially if they don’t recruit at Eller. Try to find a connection, and if you can’t, go for it anyway! I didn’t have connections at any of the media companies I worked for, so don’t be discouraged. I didn’t get my internship offer until May 15th when I was already home for the summer. It was terrifying, but don’t be afraid to take risks when it comes to your dream internship or job.