Andrew Drayton is graduating in 2018 with a major in Marketing. Over the winter break, he had an externship at Los Angeles College of Music in Pasadena, CA.
Why did you want to do this externship?I have some experience in marketing in the music industry and wanted to learn more about it.
What did you do during this job shadow experience? Toured the campus, then Brittany walked me through a basic summary of what she does and what she is in charge of. I then asked to see the different projects that she was working on, such as websites and promotional material, and she gave me some of the brochures and pamphlets.
What did you learn as a result of the externship? I learned how the school targets different demographics, specifically focusing on international students, as well as different methods of branding that varied in success rates.