Internship Spotlight – Asma Anoohi, Independent Foods; Grind Dubai

Eller PDC Coordinator Student Stories

Asma is a pre-business student expecting to graduate in May 2020. This summer, she went back to her hometown and worked as a Marketing Intern for Independent Foods in Dubai, UAE. 

How did you land this internship?

I contacted the company to inquire about available summer internship positions. I got a reply requesting my resume, which I provided. I later heard back that I had been accepted as Grind’s first ever intern.

What was your favorite part of the experience?

What I liked most about my internship at Grind was being able to work and collaborate with almost everyone at the company. INDPT (Independent Foods) is a relatively new and small company, yet it is a rapidly growing business, and being able to witness and be a part of its growth was definitely memorable.

If you worked on a big project, please describe it.

Alongside my daily tasks, I was assigned a larger project which I worked on over the course of my internship and submitted on my last day. It revolved around Grind and the direction of the business. It was important to find a clear and succinct message that they wanted to portray through their products and brand, and I helped create that message. They wanted to show that while they are a specialty coffee brand, it doesn’t mean that they are too serious 4sand that quality coffee can still be fun and enjoyable. Based on the brand’s message, we were able to find a market to target as well as come up with ways to reach that group of people, mainly focusing on social media techniques. Overall, I feel like I was able to significantly contribute to the company and bring forth my ideas through this re-branding project.

How did Eller prepare you for your internship?

At that point, I had not taken many business or Eller classes, however, I found that being a part of the Eller Social Media Club actually helped prepare me for my internship. I was able to share what I learned through the ESMC such as how to effectively market a product or a brand through social media.