Adam is studying both Marketing and Management Information Systems and is expecting to graduate in May of 2019. This summer, he was a Marketing Intern for Scientific Learning in Tucson, Arizona.
What was your favorite part of the experience?
The internship had little to no micromanaging and allowed myself the flexibility to work on projects that I was passionate about. I dedicated a chunk of my time this summer to improving the social media presence and was given complete control to lead it in the direction I saw fit; the company was trusting and provided the resources I needed to achieve the goals I set for the project I wanted to do.
If you worked on a big project, please describe it.
My big project involved driving more traffic to our website through social media. Twitter was an untapped tool Scientific Learning never fully understood how to use, so I re-branded the style of tweets that were sent out and reviewed analytics for best strategies and times to post. In the two month span of the project, traffic to our website doubled from Twitter as the source. As well as Facebook and LinkedIn, I studied and recorded weekly metrics to cater our content to fit the emotional appeals the most of our audience; on Facebook majority of our posts then followed a two sentence maximum that needed to be rooted in an emotional appeal. Just like the Twitter results, traffic to our website from Facebook and LinkedIn increased.
What advice do you have for other students seeking a similar internship?
Never be afraid to ask for more work, always ask questions, and don’t be afraid to fail and learn from it.
How did Eller prepare you for your internship?
Eller prepared me on how to communicate with a team in the workplace. I was extremely confident in my abilities to add value to Scientific Learning because I knew the practices I learned and used in various Eller activities would translate well into a corporate setting.