Courtney is a Marketing major graduating in May of 2018. This summer she worked as an Account Management Intern for Blue Chip Marketing Worldwide in Chicago, Illinois.
What was a typical day like?
As I was working on the Procter & Gamble account, a typical day consisted of a variety of meetings with Project Management team and Creative team members to ensure task completion. We also met with Finance team members and P&G executive regional marketing team members to make sure work was being completed within budget and up to client standards.
What was your favorite part of the experience?
My favorite part about the internship was being able to sit down with people in every department and learn about their day-to-day tasks. Although my internship was specifically in Account Management, I was able to get a taste of PR, Digital Media, Creative, Strategic Planning and Research, Media Buying, and Project Management. This gave me the opportunity to learn about all aspects of a fully integrated Advertising Agency, furthering my interest in the industry.
If you worked on a big project, please describe it.
On top of our daily work, the intern class was tasked in creating an integrated marketing plan for McCormick’s new product line that will be launching in January of 2018. Our objective was to promote trial, and provide brand awareness and product usage education. Through the creation of an ROI brief, a creative concept, key visuals, and activation ideas, we were able to offer 4 effective means through which our client can ensure the target’s education of and engagement with the product line. During the last week of the internship, my fellow interns and I presented our final presentation to the Executive Leadership Team and a variety of other company leaders. The creative team then utilized our ideas to create the final marketing plan.
What did you find most challenging about the internship?
What advice do you have for other students seeking a similar internship?
Keep an open mind when talking to recruiters and don’t spend all of your time talking to the well-known companies. Talk to ones you’ve never heard of, because you might find that smaller companies make you happier in the long run! Only focus on Fortune 500 companies if you are for sure they are for you!