Alicia Abraham is a Marketing major graduating in 2018. This winter break, Alicia had an externship with Microsoft in Redmond, WA.
Why did you want to do this externship? I thought this would be a great opportunity to network and gain a new understanding of the marketing program at Microsoft. You always hear about Microsoft in the tech industry but I thought it would be interesting to learn more about how marketing fits into the company.
What did you do during this job shadow experience? During our day with Ben Malisewski, a UofA alumni, he first gave us a short tour of the building he worked in and around their large food court. In his office, we went over the organization of his department and the different roles people play. We learned a lot about the channel distribution of the surface pro product line and about the partnership they have going on with Stealcase, a furniture and workspace development company. Throughout the day, we listened in on a couple meetings Ben had with clients and partners and also had an intriguing conversation with two women about what it is like to be a woman working in the tech/ business world.
What did you learn from the externship? I learned a lot about how the surface pro product line is distributed between channels, pricing strategies they use and the different key partners involved. There are a lot of steps that occur between the purchase of a product and when the customer receives the product, and this is really important to understand especially for someone in marketing. I also learned about the importance of creating good relationships with clients, co-workers and partners. During my externship, Microsoft was working on a partnership with Stealcase, a furniture and workspace development company. Together they are creating new workspaces for companies using Microsoft products and innovative workspace designs to help inspire creativity and teamwork.
Anything else you’d like to share about your job shadow experience? Overall, this was an amazing experience and was able to meet some amazing people who I am excited to keep in contact with. I believe being able to have opportunities like this to spend the day in the shoes of someone in an industry you’re interested in brings a different learning experience you can’t get in the classroom.