Internship Spotlight – Ally Tessler, Sony Music Entertainment

Eller PDC Coordinator Student Stories

Ally Tessler is a Marketing major and will graduate in 2020.  She interned this summer for Sony Music Entertainment as the Digital Marketing Intern in New York City.

How did you get this internship? I applied online after searching LinkedIn for summer internships with the Big 3 of the music industry (Sony, Universal, and Warner). I sent in my application on a whim (sans cover letter) in October and heard back at the end of February. I then went through two interviewing processes (all through video conference) where I discovered my roommate’s sister had a friend who worked in the New York office. I got in contact with her, held an informational interview, and she passed my name along to HR. After another interview with her and her team, I was hired as their intern. I heard their final decision at the end of April.

What was a typical day like? No day was the same, but some typical assignments that I did daily include managing the social media pages for @wefiltr (Filtr is the largest third-party playlist developer and is owned by Sony) promoting new music, creating/updating reports on SME playlist performance as well as the location of SME artists in top-performing Spotify playlists, and running campaigns promoting the music of newer artists such as Buddy, PRETTYMUCH, AJ Mitchell, Max George, and lovelytheband.

What was your favorite part of the experience? The rooftop concerts. There’s something so special and intimate about concerts for just the Sony family while the sunsets over the New York skyline… it’s beautiful.

If you worked on a big project, please describe it below: I created a series of four playlists for the Filtr US Spotify page (that has over 976,000 followers) by researching top-performing songs to add to the playlists, developing the cover art, and forming the title of the series and their respective names. (Check out Current Mood: TRIGGERED, Current Mood: HYPED, Current Mood: VIBEY, and Current Mood: Chill on Spotify for any mood you may have.)

What did you find most challenging about your internship? The fast pace of the industry. An artist could have a planned release for months, our team could have everything prepared to promote the album, and then that morning, the artist/label decides it isn’t being released. You always have to be on your toes and ready to adjust.

What advice do you have for other students looking for a similar internship? Network, network, network! The music industry (like the rest of the entertainment world) is very reliant on who you know. People you befriend in the industry are very happy to pass your name along to HR and help your odds in the application and interviewing processes.

How did Eller prepare you for your internship? The emphasis pre-business courses put on teaching students Excel functions is so necessary for positions like this. Additionally, the leadership roles Eller gives students really allowed me to step up and stand out amongst my peers. Full-time employees with the company are both amazed and impressed when interns aren’t afraid to share their ideas in large meetings, and Eller really provides strong support for those communication traits.

Did your internship employer provide housing or transportation assistance? No, my employer did not provide any housing or transportation assistance

Anything else you would like to share about your internship experience? It was the most amazing experience of my life; it was so exciting to hear about all the other interns’ experiences at school and take their advice and bring it back with me to Eller.