Kieran Gates is a Marketing major and will graduate in May of 2020. This past summer she interned for The Bakery Worldwide in London, England.
How did you get this internship? I was informed about this position from the leader of a charity I am a fellow for. I started exchanging emails with two employees from The Bakery Worldwide and had a few interviews via Skype. After that, I went to London, found a place to live, and got started!
What was a typical day like? Each day was a little different. Usually I would start by checking on Twitter and LinkedIn ad analytics and would find content related to startup and corporate collaboration to post to Twitter. From there, I would update the wordings of our ads in order to study which wording was the most effective for our target audience. I was also able to sit in on meetings and grow my excel experience.
What was your favorite part of the experience: I enjoyed going to the tech conference Unbound London with some of The Bakery team. I got to check out new and interesting startups and listen and post about speakers. My favorite part of Unbound was networking with entrepreneurs and learning about virtual reality gaming.
If you worked on a big project, please describe it below: I managed a social media campaign for one of The Bakery’s new programs and created a report on my findings. Through navigating Twitter and LinkedIn ads I was able to increase traffic to the new program’s home page and increase the number of applicants applying for it.
What did you find most challenging about your internship? Since the culture of communication in Europe is very different than the culture of communication in America, I sometimes struggled to word the ads to someone living in England. However, with the help of The Bakery team, I was quickly able to adapt!
What advice do you have for other students looking for a similar internship? Research your industry and the company you are applying for before an internship. Have ideas that could benefit the business in mind before you go in. During your interview, let your personality shine and make sure you know your stuff!
How did Eller prepare you for your internship? I was preparing for my Bakery interviews and applying to Eller at the same time. My advisors and professors helped me perfect my resume and the Eller interview prepared me for The Bakery interview. I felt that the skills I have learned in my pre-recs helped me problem-solve during my internship.
Did your internship employer provide housing or transportation assistance? No, my employer did not provide any housing or transportation assistance.