Internship Spotlight – Xander Krell, Fans League

Eller PDC Coordinator Student Stories

Xander Krell is an Accounting major who will graduate in May of 2020.  He interned this summer for Fans League as the Market Research Intern in Tel Aviv, Israel.

How did you get this internship? I secured my internship through an organization called Jinternship, and the process required a competitive application and interview. Once accepted, I was contacted by the internship coordinator and we scheduled a call to discuss my interests and career goals. She reviewed my resume and we discussed my desire to work in the sports industry.  She presented my resume to several companies to determine their interest. I had a Skype interview with the CEO of Fans League, who was located in Israel. I learned about the job responsibilities, and he asked questions about me. Shortly after, I was notified by Jinternship that Fans League wanted to hire me.

What was a typical day like? I worked Sundays through Thursdays from 10-3. The work week in Israel starts on Sunday and ends on Thursday so that people can observe the Sabbath, or day of rest, which begins Friday at sundown and ends Saturday at sundown. I took the bus everyday to work, which was a 30-40 minute commute depending on traffic. I received a project on my first day, which lasted the entire duration of the internship. This included conducting competitive research, analyzing potential growth opportunities for the app-based company, and developing recommendations for expansion and revenue generation. Therefore, each day was similar and primarily involved working on my computer, and developing the analysis and final report. I also attended meetings with co-workers, and met with my supervisor by Skype when he was out of the country.

What was your favorite part of the experience? My favorite part of the experience was getting the chance to live in Israel for two months. I learned a lot of important skills from my internship and enjoyed working with my co-workers and boss. Since Fans League is a startup, there were only about six employees working in the company. Although the work was interesting, experiencing Jewish culture and deepening my Jewish identity and spirituality was special to me. I lived with other college students from all over the U.S. who I did not know before, and together we problem solved and enjoyed the food and nightlife.

If you worked on a big project, please describe it below: I worked on one major project for my internship. I wrote a thirteen page report and delivered a presentation about virtual goods, or in-app purchases, and how Fans League can integrate these features into their app. My project included an overview of the market, potential price points, and a competitive analysis of other popular mobile games to determine how they could develop and monetize in-app purchases. From this analysis, I recommended different strategies to build customer loyalty while growing their user base.

What did you find most challenging about your internship? The most challenging aspect was living in a different country, and only having limited knowledge of their language, which is Hebrew. Fortunately, in Israel most people speak English, but as an American working in a small company, at times I felt like an outsider.

What advice do you have for other students looking for a similar internship? Don’t be afraid to work in a different country on your own, without knowing anyone. It is a great opportunity to grow as a person, and gain more confidence and problem-solving skills.

How did Eller prepare you for your internship? In my internship, I used knowledge and skills that I had gained in my courses over the past two years as a pre-business student. Critical thinking and analysis, business communication, and the ability to solve problems were all skills that I had developed though team projects and assignments in my courses at the Eller College.

Did your internship employer provide housing or transportation assistance?  My employer provided transportation, housing, and assistance for finding a roommate.