Internship Spotlight – Daniella Boragno, Nordstrom

Eller PDC Coordinator Student Stories

Daniella Boragno is a Management major and will graduate in May 2019. She interned this summer as a part of the Retail Management team for Nordstrom in Walnut Creek, California. 

How did you get this internship? I applied online and received an email regarding interview times. I interviewed in February 2018. I received a call in May 2018 which granted me the intern position.

What was a typical day like? A typical day started by unloading the inventory truck that morning. Then came merchandising the product on the floor.  This required a high skill level to engage, attract, and motivate the customer towards making a purchase. Next, we would look at our business. Our goal is to beat our last year’s dollar amount. If a brand wasn’t doing good, figure out how to better sell or merchandise it. Then time was spent on the floor selling and interacting with customers. Monday’s required management meetings.

What was your favorite part of the experience? My favorite part was setting up for Nordstrom’s huge anniversary sale. This required strategic floor moves, that took many hours to put together. The first day my goal was to sell $2,000, which I exceeded by selling over $6,000. I beat my SPH (sales per hour) by 138%.

If you worked on a big project, please describe it below: The interns were given a ‘Capstone Project’, which entailed us to come up with a way how Nordstrom can become digitally enabled for their customers or employees.  Two teams were chosen at random and then presented their finding/ideas to all managers. My team won the competition, which placed us into another competition with all company wide Nordstrom intern winners. Winners presentations were sent to Nordstrom’s headquarters in Seattle for the Nordstrom family and board to review, choose a winner, and then implement the idea.

What did you find most challenging about your internship? Most challenging was not having a set schedule. My times always varied and retail requires having to work on weekends. This was hard because I was limited to travel and you never got 2 days in a row off.

What advice do you have for other students looking for a similar internship? It is super competitive out there so you should really do your research and see if you would be a good fit. A summer internship looks good on your resume, but if you didn’t learn or gain valuable information that you can take with you in the future, then it was a waste of a summer. Find your passion and follow your dream.

How did Eller prepare you for your internship? Eller prepared me in a lot of different ways. First, Eller prepared me for the interview before I was accepted. I was dressed and used the star method. Eller had me prepared for the intern project, because I knew how to  make my PowerPoint slides relative/engaging and was able to present them well. Eller also had me prepared to read excel charts. I felt I already had work place skills, such as, active learning.

Did your internship employer provide housing or transportation assistance? (Check all that apply)  No, my employer did not provide any housing or transportation assistance.