Internship Spotlight – Sidney Ruiz, KVOA-TV

Eller PDC Coordinator Student Stories Leave a Comment

Sidney Ruiz is a marketing major at the University of Arizona and will be graduating in May of 2019. She interned for KVOA-TV this past summer as a Sales Intern. 

What was your favorite part of the experience? My favorite part about this particular internship was the amount of opportunity can hold. For example, I was able to write, host, and edit my own YouTube segment at KVOA while also handling the sales department’s social media. I was able to combine my creativity with my own skills. I also learned a lot from this experience and it gave me a new perspective on marketing.

If you worked on a big project, please describe it below: My big project would be my YouTube segment. I worked very closely with the creative department and developed skills in multiple programs such as Velocity and ENSP. I would produce one segment a week for a trial run of a month. In these segments, I hosted them to speak to a B2B audience to promote KVOA’s objective to help local companies grow. I would produce one every Friday and post it every Monday.

What did you find most challenging about your internship? I found the communication between my mangers difficult. One manager would differ from the other as to projects and how I should tackle them. And no matter how many times I asked, I received very few critiques on my work. In my opinion, communication and critiques are crucial for self-improvement, especially when you are an intern.

How did Eller prepare you for your internship? Eller has really over prepared me going into this internship. My colleagues were impressed by my work ethic along with the work that I am able to produce. A lot of this credit would have to go to the business communication classes that Eller has. From talking to local Tucson business owners, writing emails, and putting together a presentation for a client KVOA was always impressed with my work.

Did your internship employer provide housing or transportation assistance? No, my employer did not provide any housing or transportation assistance.

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