Talia Sabbath is a Marketing major and will graduate in May 2019. She interned this summer for ELR Media Group as a Public Relations and Social Media Intern in New York City, New York.
How did you get this internship? I found the Public Relations and Social Media internship on the Fashionista.com website in November 2017. I applied, had a phone interview, and was offered the position.
What was a typical day like? A typical day consisted of finding press and blogger hits in the media of ELR Media Group’s clients, keeping track of clothing coming in and out of the showroom, and any additional tasks that were assigned. When looking for press hits, I would perform a google search of each client and looked for articles that talked about the specific client. For blogger hunting, I referred back to their line sheets that listed all of the bloggers and the clothing or accessory item that was sent to them, which is called gifting. I would then go to each blogger’s Instagram profile and try to find a picture that they posted wearing that item. Sometimes I would find blogger hits, but a lot of the times I didn’t because it’s hard to gauge whether that blogger will actually wear or tag the item in their posts. Keeping track of clothing required me to complete visual inventories of the clothes by taking pictures of each item and listing where the item was going, such as a photoshoot.
What was your favorite part of the experience? Visual merchandising in their office was my favorite internship experience. Their showroom consisted of displays of each of their clients’ products, and I helped create new displays of two clients, Vash and Les Néréides. It was fun to be able to create a theme of the products and organize them in an attractive way.
If you worked on a big project, please describe it below: Drafting short lead pitches for editors was my major project. The first set of short lead pitches focused on spring fashion trends. I made a list of 9 fashion trends that included florals, shades of yellow, ruffles, flatforms, stripes, neutral tones, pink, backless shoes, and red. I then went to each of their clients’ e-commerce sites and line sheets and found products that fit each trend. After finding the products, I drafted a short lead pitch of about five sentences each describing the trend and which client offers products that focus on the trend.
I also drafted short lead pitches for a holiday gift guide. This project was a little different than the first one because I had to come up with trendy headlines describing the specific products I would be writing about. For example, some of the headlines I created and wrote content for were ‘The Chicest Fall Denim Styles’, ‘The Best Waterproof Shoes for this Season’, ‘Three Python Wallets under $200 to Add to Your Accessories this Season’, ‘The Best Maxis for Your Classic Fall Feel’, and ‘Everyone’s Favorite Fall Cardigans’. Working on this project was highly important because the purpose of writing pitches is to persuade editors to write about the content you are pitching on the outlets they work for.
How did Eller prepare you for your internship? As the Marketing and Communications Assistant for Eller, my job focuses heavily on content marketing. I have been able to build my writing skills through the articles I have written for the Eller Buzz and Progress which was very useful when drafting pitches during my internship. Also, Eller was instrumental in developing my professional and networking skills which contributed to a successful internship.
Did your internship employer provide housing or transportation assistance? No, my employer did not provide any housing or transportation assistance.