Global Spotlight – Adam Lorimer, CeleBreak

Eller PDC Coordinator Student Stories

Adam Lorimer is a Finance major graduating in May 2020. Last summer, Adam interned with CeleBreak in Barcelona, Spain.

If you worked on a big project during your internship, please describe what you did to help. During my internship in Barcelona, my primary task was aid in the company’s marketing efforts through their website’s blog. The purpose of this blog is to target tourists and locals alike in Barcelona that would potentially participate in Celebreak’s soccer games. Therefore, I was tasked with generating content that a person of Celebreak’s target market would search in Google, resulting in Celebreak’s website appearing in common Google searches. I had to research the company’s target market and produce content that relates to this target market.

What did you find most challenging about your internship? The workplace of Celebreak is very diverse, and this diversity led to different challenges in my internship. The staff in the office was not only American and Spanish, but also featured people from Colombia, Germany, France, and the Netherlands. English was the primary language spoken across the office, but often times people of the same native language would naturally group together and speak this language among each other. This led to challenges in communication across the workplace. For example, asking for a specific file from a colleague often took multiple tries and consumed more time than it should have.

What advice do you have for other students that are also considering interning abroad? My biggest piece of advice for students interning abroad is to not be afraid to be yourself. Being in a foreign environment creates the pressure to fit into that environment and adapt to how that works. Often times, however, I discovered that the “American” way of doing something may not be something that my coworkers are used to, but it is more efficient and better for the company. At first I would always try doing things a way that fit in, but I quickly discovered that just as much that I am here to learn about foreign business, they have me to learn about American styles. This mutual learning from each other not only helped me improve in a professional manner, but also helped the company grow in new ways. 

How did Eller (or your previous coursework) prepare you for your internship? Working in for a soccer company in the marketing field through the blog and online communication, my classes in Sports Marketing and Sports Communication from my Sports Management certificate were very beneficial. Before my arrival, Celebreak had never sat down and clearly defined their target market. Through my Sports Marketing class, I had extensive practice in this, as my semester long project in it focused on this very task. Additionally, my Sport Communication class helped me in how a blog post can be successful and the different components of communication to better the company’s online presence.