Global Spotlight – Allie Feriancek, Gallivant Fragrances

Eller PDC Coordinator Student Stories

Allie Feriancek is a Marketing major graduating in May 2020. Last summer, Allie interned with Gallivant Fragrances in London, UK.

If you worked on a big project during your internship, please describe what you did to help. My internship was full of big projects! I had the opportunity to fully analyze marketing strategies for the brand, create Instagram content, and more! My two biggest projects were creating travel guides for six different major cities, that the brand’s fragrances are based on, and also communication with influencers and brands to send samples to for the brand’s upcoming fragrance launch in August.

What did you find most challenging about your internship? The most challenging aspect of my internship for me was learning and feeling out my own work environment. I found that my company office atmosphere is highly revolved around my boss’s personality and work style. He is very artistic, likes to muddle around things, and likes to separate projects and work non-socially. He is an extremely creative and thorough thinker, which reflects in his leading style as well. I quickly picked up on the fact that he would always have opinions on tiny projects that he gave me, so I was sure to check in with him to make sure I was doing things how he wanted them so I didn’t waste my time. This learning experience was so important to be because my working style is much more productive rather than thoughtful and slow, and it pushed me to slow down and do better work instead of rushing through! This affected my placement very positively because I work with a lot more understanding and appreciation for the environment around me!

What advice do you have for other students that are also considering interning abroad? First of all, just do it! No matter what your internship placement, where you live, or what classes you take- you will learn so much, and gain experiences that you could have never ever gained staying in the US. It made me a much more understandable and flexible person and employee because I had to work with multiple different cultures, not just within the UK, but relations with several different countries for the brand as well. This skill will forever help me within the workplace and working with others in my future!

How did Eller (or your previous coursework) prepare you for your internship?  The U of A prepared me for this experience by continuously putting me in hands on situations such as group work or case comp etc. Not many other schools do these types of things, and it made me a much more adaptable intern in the real world, especially working with other cultures.