Global Spotlight – Caitlin Brown, Accent Artisan

Eller PDC Coordinator Student Stories

Caitlin Brown is double majoring in Marketing and Entrepreneurship and graduating in May 2019. Last summer, Caitlin interned with Accent Artisan in Prague, Czech. 

If you worked on a big project during your internship, please describe what you did to help.  As a marketing and social media intern for Accent Artisan, I was tasked with improving the online presence of the company and creating digital content for use on social media platforms. I used design software to create content for their Instagram profile and wrote blog posts to inform the public about the services offered by the company. During my internship my tasks varied widely which allowed me to utilize many different marketing skills. During my internship I improved the online presence of the company and increased their followers on Instagram.

What did you find most challenging about your internship? The most challenging aspect of my internship was stepping outside of my comfort zone by making my own schedule and delegating my own work. My supervisor allowed myself and the other interns to create our own work plans, which gave us a lot of freedom, but also added the pressure of making sure we made the right decisions. I wasn’t used to creating my own work goals, but this internship forced me to be more self-sufficient and create my own work-plan. In the end I really prefer working on my own goals and creating my own schedule for their implementation.

What advice do you have for other students that are also considering interning abroad? My advice to anyone considering interning abroad would be to approach the situation with an open mind; there are a lot of unknowns when you arrive in a foreign country and work for a company where you don’t know anyone, so being open to change is essential. I would definitely recommend this experience to everyone, it has taught be a lot about how to be independent and given me valuable life skills as well as professional experience. Interning abroad is a great alternative if a semester abroad isn’t an option or you want experience working outside the United States.

How did Eller (or your previous coursework) prepare you for your internship? Eller prepared me for this internship by giving me the skills needed to succeed in a business workplace. I have had to use Excel functions and some basic coding that I would have not known about without my coursework. My marketing classes also provided me with a lot of information about social media and creating a professional online presence that helped me build the online reputation of Accent Artisan. I never felt unprepared to tackle a task in my internship and have even been complemented on my writing and professionalism by my supervisors.