Externship Spotlight – Mackenzie Brown, Sitewire

Eller PDC Coordinator Student Stories

Mackenzie Brown is a Pre-business major expected to graduate in the spring of 2021.  This winter break she had an externship with Sitewire in Tempe, Arizona.

Please provide a brief description of what you did during your externship:

During my externship at Sitewire, I shadowed multiple positions in the company to see what they do every day. I was able to spend time in creative meetings discussing how to best market a product for a specific audience which was really interesting. I was also with employees in paid media and influencer marketing where I was saw how big of a role social media has in marketing now. I had a great experience and everyone was happy to show me what they do, they all also loved their jobs which made me excited for my future!

Why did you want to do this externship?

I wanted to do this externship to see different aspects of marketing and what kinds of careers there are.

Please describe your externship experience:

During my externship at Sitewire, I had the opportunity to shadow multiple positions during the day and learn a lot. I sat in on creative meetings discussing how to best market a product for a certain audience which was really interesting. I also spent time with employees in paid media and influencer marketing and saw how big of a role social media has in marketing now. I had a great experience and everyone was happy to show me what they do. Also, everyone loved their job which made me excited for my own future!

What did you learn as a result of this externship?

It was really helpful because even after one day I was more interested in certain aspects of marketing more than others where before I wasn’t sure what I liked most.