Internship Spotlight – Reyna Helfgott-Waters, Red Bull

Eller PDC Coordinator Student Stories

Reyna Helfgott-Waters is a Marketing and Entrepreneurship major set to graduate in May of 2020.  Recently, she has accepted an internship with Red Bull as an On-premise Marketing intern in Santa Monica, California.

What is the position you have accepted?

I have accepted the on-premise marketing internship position at Red Bull. I’ll be doing a lot of work outside of the office at music and sporting events to create memorable moments in people’s lives, enhanced by Red Bull.

How did you find this position?

A recruiter from Red Bull messaged me about all Red Bull’s internship opportunities on LinkedIn. I had never seen these internships listed anywhere other than the company website, so I was very excited to hear about the unique internship positions they have available.

Tell us about the process of interviewing with this company.

The interview process with Red Bull was pretty lengthy. After the initial resume and cover letter submission, I was moved onto the next round of interviews on Hire View. The next step was a phone interview before being invited to the mega day at Red Bull headquarters in Santa Monica with the final 15 candidates. The final interview was 2 days long starting with a networking dinner/ interview followed by a case competition/ presentation the next morning. It was an amazing experience to meet all the talented candidates and the talented Red Bull staff, and I’m very excited to start my career there.

What previous experience have you had that you think contributed to your success securing this position?

A lot of different factors contributed to my success in this situation. Everything played a part, from holding leadership positions in clubs and organizations to previous professional experience, and especially BCOM314 and case competition. Having to present so frequently in BCOM helped me feel confident to present my business case presentation (15 min) at my interview (I also used IBIS World and Mintel for market research and that was a flex).

What are you most looking forward to about your position/company?

Everyone I have met at Red Bull so far has a lot of personality and unique ideas to bring to the table. I’m excited to work in a position that is fast-paced and allows me to work with sports, music, and pop-culture.

Any word of advice you could give to your fellow Eller Students?

Stay persistent in your internship and job search, and don’t compare your search to anyone else’s. I applied to easily over 50 internships because I was set on working for a company that inspired me. It definitely got frustrating at times, but now I landed an amazing internship. A tip I have is to keep your social media relevant to fields you want to work in. Social media is like a giant add for yourself, so present yourself well because you never know what opportunity is just around the corner.