Internship Spotlight – Brandi Vidal, IBM

Eller PDC Coordinator Student Stories

Brandi Vidal is a Marketing major set to graduate in May 2020.  She interned this summer for IBM as a Marketing intern in Austin, Texas.

How did you get this internship?

It was a journey to say the least! I knew I wanted an internship out of Arizona that focused heavily on marketing and gave me exposure to the corporate world. Since this was a nation wide internship application, I knew it would be difficult to stand out; so, I turned to LinkedIn to help me forward with the process. I messaged an IBM employee that worked within IBM’s marketing department and asked her for an informational interview. After having a great conversation with her, she connected me to the head recruiter!

What was a typical day like?

For me, a typical day at IBM consisted of attending meetings, networking with other IBM professionals, attending workshops and executive panels, researching, meeting with my advisors and most importantly – working on my project!

What was your favorite part of the experience?

My favorite part of my internship experience was all the real world experience IBM provided me with. It was amazing getting work on a project that will forever change the way IBM does marketing! I was given a project with a high budget, given access to many tools, and the opportunity to present in front of executives!

If you worked on a big project, please describe it below:

I worked on a project that focused on content marketing for IBM Systems. I was first tasked with evaluating an updated blog strategy for the IBM Systems’ blog. The IBM Systems’ blog is a key marketing platform that keeps the business relevant and able to promote product launches. Therefore, improvements to the blog were crucial so IBM could better compete with its competitors! I was also tasked with evaluating other digital channels to launch within IBM Systems so the business can better reach whitespace audiences and expand its thought leadership presence. I spent the summer researching, analyzing the tech industry, working with other IBM professionals, and using my creativity to recommend new strategies for the blog and new digital channels!

What did you find most challenging about your internship?

The most challenging part of my internship was going from school to an intense corporate environment. Although I adjusted quickly, it was difficult to get in that mindset.

What advice do you have for other students looking for a similar internship?

My advise to other students is to go outside your comfort zone and never doubt yourself. If you see an opportunity online that seems like a “longshot” to you because you have no connections, utilize LinkedIn to get your foot in the door!

How did Eller prepare you for your internship?

Eller definitely prepared me for my internship – especially BCOM 314! I used all of my skills from that class and applied them to my final presentation in front of IBM executives and over 100 other employees!

Did your internship employer provide housing or transportation assistance?

Housing – my employer provided financial assistance for housing and/or moving

Anything else you would like to share about your internship experience?

Interning at IBM was one of the best experiences I’ve ever had!