Olivia Iacono is a Marketing and Entrepreneurship major set to graduate in May 2020. This summer she interned for Miss L Fire in London, England.
If you worked on a big project during your internship, please describe what you did to help.
During my internship at Miss L Fire, I worked on event planning, photoshoots, and social media marketing research. I aided in finding a venue to feature a pop-up shop by researching the best locations in London to feature Miss L Fire’s products. Another big project I was tasked with, was researching the future of their social media marketing approach where I devised proposals as to how they should go about improving their online presence. I also provided creative services in regard to their spring/summer photoshoot and helped with providing ideas for photo looks by planning the background, props, poses and overall mood of the image. During the photoshoot, I was able to provide my input and opinion while working with the photographer and models.
What did you find most challenging about your internship?
London is known to be home of many start-ups and small business which I found to be challenging at times to work for such a small business of only 4 employees. However, this gave me the ability to work on different projects within different divisions of the company giving me a more well-rounded experience, learning how to work in all aspects of the company. I also found my daily hour-long commute to work challenging especially during rush hour when everyone would be packed on the tube (similar to the subway) trying to rush to work. However, I really appreciated learning the patience needed to commute, which many people do every single day and this made me extremely grateful for my mode of transportation back at home in America.
What advice do you have for other students that are also considering interning abroad?
If you are considering interning abroad branch out of your comfort zone and do it! It will teach you so many valuable skills that you can take with you into the work force by having a global perspective on business and working with different cultures, personalities, and people. Make the most of your experience and ask your internship company for what you want to get out of the program exactly. The biggest advice I received during my internship was to not hold back and share my ideas and opinions because working in such a small company they are always looking for new ideas from different perspectives. So, be vocal during your time interning, don’t be afraid to try new things and travel every chance you get!
How did Eller (or your previous coursework) prepare you for your internship?
Eller had most prepared me for my internship by teaching me organizational, time management, and communication skills. My internship company was also impressed with my knowledge of Adobe and Word applications, skills I have gained during my coursework at Eller. Overall, Eller really prepared me for my internship by instilling in me the drive to experience different aspects of business to then help me better understand the direction I hope to take my career in, by gaining knowledge and skills from positive and challenging tasks or situations.