Breanna Boch is a Marketing major set to graduate in 2022. This summer she was a marketing intern for StatCap.
What was the process for getting this internship, job, or summer experience?
I found this local company on LinkedIn. I applied to the position and after Interviewing with them, I was notified that I received the position as a marketing intern.
What was a typical day like?
Each day was a learning experience. I had to strategize ways to engage with our target market and get StatCap’s name out. Through social media, I created a foundation that constantly connected this company with its past, current, and future customers. Everyday I would reach out to members of the cycling community and find more ways to promote our product. My experience focused on building the brand and strengthening brand loyalty.
What was your favorite part of the experience?
My favorite part of the experience was organizing events to collect content for StatCap’s new product campaign. I learned a lot about event organization and a lot more about the cycling community (our target demographic.) It was amazing to personally connect with the supporters of StatCap and film/photograph cyclists in order to use it for our next product drop. The entire process of managing these events, to using the content in our advertisements was definitely my favorite part of the internship.
If you worked on a big project, please describe it below:
Aside from the event described above, I would say designing the product packaging was the other big project I was tasked with this Summer. It took a lot of work to research our target market, our top competitors, successful packaging strategies, and reaching out to members of the community to survey them about their appeal. I loved being able to get creative with the packaging and having the ability to make big decisions for StatCap.
What did you find most challenging?
What I found most challenging about this internship, was the fact that this was a start-up company. It was exciting to be able to make executive decisions about the direction we were going in, but it definitely was difficult. Being a sophomore in college with limited experience had its challenges, but because of this, I was able to ultimately grow as a person. Through constant research and self-discipline I learned to strategize and market like a true entrepreneur.
What did you learn?
I learned a variety of skills through this experience. I created advertisements, newsletters, and landing pages. I learned the importance of communication with our team and connecting to our past, present, and potential customers. I learned how to research different methods of establishing brand management and marketing techniques. My entire internship consisted of learning something new everyday, and I am excited to apply this information to new opportunities in my future.
What advice do you have for other students looking for a similar experience, or advice for future students to be successful?
I would suggest to utilize your connections to your advantage. Although I did apply through LinkedIn, I had a connection to a woman who was currently working there as a marketing intern. That relationship worked in my advantage, as she put in a good word for me, prior to my interview. The craziest of opportunities will come to you through the people you know, so keep making connections!
How did Eller prepare you for this experience?
Eller definitely aided me throughout this experience. Although I was only a sophomore, it really helped knowing how to communicate effectively in a professional environment. Gaining business communication skills through BCOM definitely was an essential part of my successes in this internship.
Did you feel supported by the company or organization you worked with? Please share what they did to help you feel included.
I definitely felt supported through this organization during COVID-19. Although it was a fairly small organization, I always had the option of attending meetings in-person or through Zoom. My schedule was very flexible with everything going on, and I truly do appreciate all that they did to make me feel comfortable.
Anything else you would like to share about your summer experience?
I would encourage other students to apply for an internship at StatCap. They are a local company that offered an unlimited amount of experience. I truly couldn’t imagine a better way to start my marketing experience than at StatCap.